Building a narrative around modern supply chain excellence at Kenco
INDUSTRY
Warehousing & Logistics
COMPANY STAGE
Mature enterprise
ENGAGEMENT
2+ years
Kenco is one of the largest privately held third-party logistics (3PL) providers in the U.S., serving enterprise brands across distribution, transportation, and eCommerce fulfillment. Despite being one of the leaders in the space, Kenco (along with the supply chain market as a whole) felt the pressure across escalating eCommerce expectations, labor constraints, safety management, and the influx of new technologies.
We saw an opportunity at Kenco to build a coherent narrative that reinforced their authority and differentiated them in a crowded 3PL market.
How it started
With more than 70 years of operating experience, Kenco’s institutional knowledge is a true differentiator. Our goal was to convert their hard-earned know-how and expertise into structured thought leadership and commercial leverage.
Right out of the gate, I helped them develop a portfolio of long-form eBooks that anchored Kenco’s point of view on modern supply chain excellence. Topics included:
Warehouse safety
Transportation driver safety
Continuous improvement in consumer durables distribution
eCommerce delivery experiences
Gamification in warehouses
Inclusivity as a driver of innovation
Proactive supply chains
Sustainability and operational responsibility
Each asset was built around real perspectives from their subject-matter experts, customer anecdotes and success stories, and practical guidance. These eBooks tied their approach to innovation, safety, sustainability, and performance into one consistent story around operational excellence at scale.
Thought leadership as market positioning
We developed and refined customer case studies, highlighting the complex operational challenges that Kenco was perfectly suited to solve. These stories strengthened Kenco’s credibility as a strategic, embedded supply chain partner in vertical-specific contexts and gave sales usable proof points.
Customer case studies to strengthen credibility
We then conducted a comprehensive website content refresh to align messaging with Kenco’s new narrative, elevating key themes around strategic partnership, technology innovation, and customer centricity.
Even though Kenco offers myriad 3PL solutions across multiple industries, the goal was to position Kenco as a comprehensive, integrated supply chain partner with a focus on building relationships, not executing transactions.
Translating the narrative to a digital experience
With every customer story and thought leadership asset published, Kenco strengthened its identity as a strategic, embedded supply chain partner delivering operational excellence through deep expertise and pragmatic technology adoption.