Clarity and momentum for your most important product marketing work

I help B2B tech companies sharpen their story, bring products to market, and move high-priority PMM projects forward — without adding another full-time hire.

How I've helped teams

Get unstuck on the work that matters most

Maybe you’re preparing for a launch, but the story hasn’t come together. Maybe your positioning no longer reflects where the market is headed. Maybe your PMM team has more priorities than people to tackle them. Or an important project keeps getting pushed because no one has the time or ownership to drive it.

That’s where I come in.

I bring senior-level product marketing thinking and hands-on execution to the work that matters now.

I ask the questions that uncover what’s unclear, align the people who need to be involved, and carry the work through to a finished deliverable.

How I can help

  • Turn complex products, scattered ideas, and conflicting internal perspectives into a clear story your buyers and teams can understand.

    This might look like:

    • Positioning and messaging

    • Strategic narratives

    • Customer and market insight

    • Audience and use-case definition

    • Competitive differentiation

  • Build the strategy, messaging, and content needed to introduce a new product, feature, or capability with confidence.

    This may include:

    • Launch strategy and planning

    • Product and feature messaging

    • Campaign concepts and content

    • Sales enablement

    • Launch briefs, FAQs, and internal materials

    • Web, email, and thought-leadership content

  • Add experienced PMM support where your internal team needs more capacity, ownership, or specialized help.

    I can step into an established team, take ownership of high-priority projects, and collaborate across product, marketing, sales, and leadership—without requiring constant direction or a six-month runway.

Flexible support for the way your team works

1) Focused projects

Best when you have a defined challenge or deliverable that needs strategic thinking and clear ownership.

Examples include a messaging refresh, launch strategy, customer research, homepage, sales narrative, or building an AI “brain.”

2) Embedded PMM support

Best when you have multiple priorities, evolving needs, or a temporary gap on the team.

I reserve dedicated capacity for your company and work as an extension of the team across an agreed set of PMM priorities.

Trusted by teams at

What it’s like working with me

Before consulting, I spent over a decade inside high-growth startups. These experiences have given me an appreciation for how messy growth can be, and have shaped how I work today.

When it comes to working with your team, I integrate seamlessly, ramp quickly in technical domains, and work independently without hand-holding. I ask the hard questions early, pressure-test assumptions, then move decisively once we have clarity.

Don’t take my word for it though — here’s what my clients have to say! 👇

Clients say I help them clarify, align, and execute

  • Helped us clarify a hard-to-define target customer

    “Angela did a great job of helping our team get through some very difficult issues related to understanding the target customer for a niche B2B startup. She has a very good understanding of B2B marketing and has a great ability to step in and contribute immediately. Highly recommended!”

    — John Garris, Co-founder & CTO, Arise Energy

  • Relentlessly focused on understanding the customer

    “Angela learned quickly and was relentless in her pursuit of understanding our market. She wasn't afraid to ask hard questions, push the founders, and keep us accountable when she was tasked with ownership. She is a solid addition to any team and I am confident she can boost your marketing if you're looking to have her jump in.”

    — Nate Lee, Co-founder, Speedscale

  • Professional, independent, and easy to collaborate with

    “Angela works efficiently and independently, communicates clearly, and welcomes feedback with a level of professionalism that made collaboration easy. She helped us accomplish more than we could have done otherwise, and her impact was felt across multiple initiatives. Any team would be lucky to have her!”

    — Hanna Woodburn, VP Marketing, Observable

  • A self-directed partner who delivers without hand-holding

    “Angela is a versatile marketer that quickly adapts and understands a unique ICP. What is most impressive is her self-directed approach. I feel like we can have a quick conversation and point her in the right direction and she is off and running -asking questions when needed but not requiring constant oversight to deliver great results.”

    — Sheila Stafford, CEO, TeamSense

  • Strong writer with sharp customer interview instincts

    “Angela has been a wonderful extension of our team. Her diverse writing capabilities and impressive interview skills have helped us uplevel our content across the board. No matter the topic, she knows the questions to ask, probing SMEs for their insights. Grateful to have her on our team!”

    — Emily Henderson, Senior Marketing Manager, Kenco

  • Brings clarity before execution — then moves fast

    “I’ve worked with Angela at 3 startups now. As a marketer, she spends the time to deeply understand the business and its go-to-market challenges before diving in and executing. She asks the right questions to make sure she really understands something, and when she does, she’s off to the races.”

    — Tim Liu, Founder & CEO, Papercrane.ai

  • Quick to contribute in technical, ambiguous environments

    “Angela was wonderful to work with. I was really impressed by how quickly she jumped into making quality technical content, providing useful feedback, suggesting new tools to support our work, and taking on new tasks.

    Given the technical nature of our products, I felt that Angela onboarded and started contributing amazingly fast, and was not afraid to ask questions and request feedback from the team.

    It was great working with her, and I'm happy to recommend her!”

    — Allison Horst, Developer Relations, Observable

  • Handled a wide range of PMM work with clarity and care

    “Angela was an invaluable PMM consultant for our marketing team throughout her recent contract. She took on a wide variety of projects and always delivered exceptional and thoughtful work.

    We were glad to have her as an extension of our marketing team, and I highly recommend her to other marketing organizations that need a skilled product marketer and effective communicator.”

    — Tom Barnes, Demand Generation Manager, Observable

See more clients

Let’s move the right work forward

Tell me what your team is trying to accomplish, where the work is getting stuck, and what kind of support you think you need. From there, we’ll decide whether I’m the right person to help.

A bit more helpful info

  • I usually work with early-stage and growth-stage B2B tech companies (roughly Seed to Series C). Most are founder-led or have a small marketing team, and they’re at a point where messaging feels “off,” growth has slowed, or deals are taking longer to close.

    If you’re building something solid but struggling to explain it clearly to buyers, you’re in the right place!

  • No — and that’s intentional.

    I specialize in understanding how buyers think, how decisions get made, and how teams can translate that insight into clear positioning and messaging. That skill travels well across industries allows me to ramp up quickly in new domains.

    Over the years, I’ve worked with B2B companies across a wide range of industries, including:

    • HR tech & workforce management (e.g., TeamSense)

    • Cybersecurity (e.g., Vectra AI)

    • Energy & sustainability (e.g., Arise Energy, Urjanet)

    • Data, analytics, and developer tools (e.g., Speedscale, Observable, Liquibase)

    • Marketing technology (e.g., Hull)

    If your product is nuanced, technical, or hard to explain, that’s usually a good sign we’ll work well together.

  • Both.

    Customer discovery is how we get clarity. Messaging is how that clarity becomes usable.

    I start by understanding why customers buy, what nearly stopped them, and how they describe the problem in their own words. Then I translate those insights into positioning and writing buyers actually recognize — homepage copy, narratives for sales, and customer stories that earn trust.

  • I do! I don’t hand off writing to someone else. I find the insight carries through and there’s better continuity and consistency when I do the research, the synthesis, and the writing.

  • I typically work on a project or retainer basis, depending on the scope and level of ongoing support needed.

    After an initial conversation, I’ll propose a clear scope and fee so there are no surprises.

  • I’m tool-agnostic, but very comfortable working across modern B2B marketing, research, and collaboration stacks. I adapt quickly to whatever a team is already using and don’t require clients to change tools to work with me.

    Below is a snapshot of the tools I regularly work in.

    • Customer research: Notion, Google Sheets

    • Messaging & writing: Google Docs & Sheets

    • Websites & CMS: Webflow, WordPress

    • Design: Figma, Canva

    • Collaboration: Slack

    • Marketing automation & CRM: HubSpot, Marketo, Salesforce, Customer.io

    I also use AI tools where they’re genuinely helpful — such as organizing interview notes, accelerating synthesis, or exploring early drafts — but the thinking, judgment, and final writing are always mine.