About me
I’m a b2b tech startup marketer turned product marketing consultant and copywriter.
Before consulting, I spent over a decade inside high-growth, Seed to Series C stage B2B startups where I gained experience in all areas of marketing — ops, demand generation, content, product marketing, and even held leadership roles as companies scaled and evolved.
I’ve been in the weeds through multiple stages of growth, launching products into new markets and verticals, reworking positioning as the business changed, rebuilding websites that no longer reflected where the company was at, and supporting sales when the pressure was on.
These experiences gave me a deep appreciation for how messy growth can be — and a clear sense for what actually helps teams regain clarity and momentum.
This perspective is what I bring to every engagement today.
Got questions for me — or just want to talk shop? Let’s chat!
A tiny peek inside my 🧠…
On LinkedIn, I occasionally share my stories and experiences about product marketing, b2b marketing, and startups. Follow along and join the conversation!
#productmarketing
💭 Where great product marketing starts: 5 sources of customer insight →
💭 The first thing a new product marketer should do on the job →
💭 Why positioning should come before branding →
💭 A quick tip I use while writing to get inside the heads of buyers →
💭 Uncovering the REAL pain when a customer tells you their problems →