About me

Early on in my career, I received the “Who Moved My Cheese?” award from the company’s co-founder and Head of Marketing — recognition for adapting quickly as the startup’s needs kept shifting.

That “do what needs to get done” mindset has shaped my career ever since.

As companies scaled and evolved, I stepped into resourcing gaps across small, scrappy teams — working across marketing operations, demand generation, content, product marketing, and eventually leadership roles.

Because I’ve operated across disciplines, I don’t treat messaging, positioning, content, and GTM as separate workstreams. I see how they connect — and where misalignment quietly slows growth. I’ve seen what breaks when messaging and positioning doesn’t land (here’s a short story about that) or when campaigns aren’t rooted in how customers actually buy (here’s another story).

These experiences gave me a deep appreciation for how messy growth can be, and a clear sense for what actually helps teams regain clarity and momentum.

This perspective is what I bring to every engagement today.