About me
I’m a b2b tech startup marketer turned product marketing consultant and copywriter.
Early on in my career, I received the “Who Moved My Cheese?” award from the company’s co-founder and Head of Marketing — recognition for adapting quickly as the startup’s needs kept shifting.
That “do what needs to get done” mindset has shaped my career ever since.
As companies scaled and evolved, I stepped into resourcing gaps across small, scrappy teams — working across marketing operations, demand generation, content, product marketing, and eventually leadership roles.
Because I’ve operated across disciplines, I don’t treat messaging, positioning, content, and GTM as separate workstreams. I see how they connect — and where misalignment quietly slows growth. I’ve seen what breaks when messaging and positioning doesn’t land (here’s a short story about that) or when campaigns aren’t rooted in how customers actually buy (here’s another story).
These experiences gave me a deep appreciation for how messy growth can be, and a clear sense for what actually helps teams regain clarity and momentum.
This perspective is what I bring to every engagement today.
A tiny peek inside my 🧠…
On LinkedIn, I occasionally share my stories and experiences about product marketing, b2b marketing, and startups. Follow along and join the conversation!
#productmarketing
💭 Where great product marketing starts: 5 sources of customer insight →
💭 The first thing a new product marketer should do on the job →
💭 Why positioning should come before branding →
💭 A quick tip I use while writing to get inside the heads of buyers →
💭 Uncovering the REAL pain when a customer tells you their problems →